YOI Styling Co.

From the Japanese meaning “good, benevolent, well-disposed, to improve or perfect, virtuous, preparing for the evening.


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INSPIRATION

The foundations of our brand and products are inspired by the Japanese culture and are formed on their vision for clean design and minimal interaction with confusion. 


YOI takes from decades of salon heritage and combines this with the desire for honest, high quality products to create elegant simplicity for your hair.


Surmised by Modern Heritage Rugged Grace; the core of what YOI presents is represented in modern products steeped in experience to create well-disposed, elegant hairstyles.


The unique product formula allows for the beautiful styling products to be used individually or blended together to create an infinite number of personal looks for time conscious men and women.


We believe that simplicity is beautiful.
When we come into contact with beauty, it implores our attention.  Our Mix & Blend system has been created to reduce excess and declutter our lives leaving only the most efficient, minimal hair styling regime.


“We want to incite creativity through simplicity and confidence-inspiring, stylish hair.”


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INDUSTRY-LEADING DEVELOPMENT

The YOI purpose is to only offer the essential products.  Our unique blendable formula allows the hair products to be mixed together in the palm of your hand creating infinite styling options. You only need to synthesize two or three of the products to achieve limitless styles and finishes, saving you having a cupboard full of various products for your different looks.


We continually push to minimise our carbon footprint as much as possible, wherever possible.  Our packaging is manufactured from recycled materials and is all recyclable. We urge you to help with the global waste issues by doing your utmost to recycle, up-cycle, reuse, repurpose both our tins and packaging, because no matter how small the effort, it all makes an impact.

 
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