An Introduction to the YOI Styling Co. Paste.

Here at 善 YOI Styling Co. we take pride in our products and strive to produce the best of the best. 

The 善 YOI Styling Co. Paste. is part of our styling range and is designed for short to mid-length hair wanting a natural look, subtle sheen and medium hold. 

The silky white product transforms into a translucent, texturising paste once easily warmed in your palm, it can be used to style your hair, add volume during blow-drying or create texture and independent flowing styles whilst adding natural thickness to your look.

Just like our other styling products, the 善 YOI Styling Co. Paste has been created with a neutral scent. This ensures that the styling product doesn't interrupt your personal, daily fragrance or cologne. 

Our unique formula allows the Paste to blend beautifully with the other styling products within our range, giving you an infinite amount of possibilities to express and advance your hair styling regime. 

PASTE INGREDIENTS: Aqua, Petroleum, Kaolin, Cera Alba, Glyceryl Cocoate, Propylene Glycol, Copernicia Cerifera (Carnauba) Wax, Phenoxytol, PVP, Dimethicone, PVP/VA Copolymer.

Image credit Ben James via Instagram.