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HAIR PRODUCTS

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YOI STYLING CO.

Pronounced ‘YOI’ [ y - oi / y - oy ]

From the Japanese meaning “good, benevolent, well-disposed, to improve or perfect, virtuous, preparing for the evening."

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MODERN HERITAGE . RUGGED GRACE


The foundations of our brand and products are inspired by the Japanese culture and are formed on their vision for clean design and minimal interaction with confusion. 

YOI takes from decades of salon heritage and combines this with the desire for honest, high quality products to create elegant simplicity for your hair.

Surmised by Modern Heritage Rugged Grace; the core of what YOI presents is represented in modern products steeped in experience to create well-disposed, elegant hairstyles.

The unique product formula allows for the beautiful styling products to be used individually or blended together to create an infinite number of personal looks for time conscious men and women.

STYLING & FINISHING PRODUCTS

MIX & BLEND

Blend any YOI® styling product with another to create your own style and look.

STYLE EXAMPLE: FIRM HOLD WITH A WET LOOK
1. Take 5mm ball of the YOI® Matt Clay.
2. Blend with a dab of YOI® Pomade.
3. Warm in your palms.
4. Style to a firm hold with a slight wet look.

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WIPE-CLEAN FORMULA

Save time in your busy schedule.

Style your hair, wipe your palms and walk out of the door with a moisturised feeling.

No need to wash your hands.

FRAGRANCE FREE

Designed specifically to be fragrance-free.

Because you pay good money on your personal cologne or perfume we don’t want to interrupt that.

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PATIENCE AND WISDOM.


The YOI purpose is to only offer the essential products.  Our unique blendable formula allows the hair products to be mixed together in the palm of your hand creating infinite styling options. You only need to synthesize two or three of the products to achieve limitless styles and finishes, saving you having a cupboard full of various products for your different looks.


We believe that simplicity is beautiful.
When we come into contact with beauty, it implores our attention.  Our Mix & Blend system has been created to reduce excess and declutter our lives leaving only the most efficient, minimal hair styling regime.